{"id":104763,"date":"2026-04-09T05:59:22","date_gmt":"2026-04-09T05:59:22","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/04\/09\/pleasure-power-and-a-new-indian-woman-arisha-nigam-is-teaching-india-how-to-talk-about-desire\/"},"modified":"2026-04-09T05:59:22","modified_gmt":"2026-04-09T05:59:22","slug":"pleasure-power-and-a-new-indian-woman-arisha-nigam-is-teaching-india-how-to-talk-about-desire","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/04\/09\/pleasure-power-and-a-new-indian-woman-arisha-nigam-is-teaching-india-how-to-talk-about-desire\/","title":{"rendered":"Pleasure, Power, and a New Indian Woman: Arisha Nigam is Teaching India How to Talk About Desire"},"content":{"rendered":"<div>\n<p><strong>New Delhi [India], April 09: <\/strong>In a country where conversations around intimacy have long been muted, entrepreneur and sexual wellness advocate Arisha Nigam is helping reshape how India views pleasure.<\/p>\n<p>Recently featured in Forbes India\u2019s \u201cLeaders to Watch 2026,\u201d Arisha has emerged as a key voice in normalising discussions around women\u2019s wellness, desire, and self-awareness. Through her brand, Thrillerrr, she is building a category that blends science, design, and cultural sensitivity.<\/p>\n<p>With a background in biotechnology, Arisha approaches sexual wellness through a scientific lens, focusing on anatomy, mental health, and emotional wellbeing as interconnected systems rather than isolated experiences.<\/p>\n<p>\u201cPleasure is not separate from health,\u201d says Arisha. \u201cWe\u2019ve just been conditioned to think it is.\u201d<\/p>\n<p>Recent behavioural insights suggest a growing shift in India. Women are increasingly seeking information around consent, compatibility, and self-pleasure, even in the absence of structured sex education. At the same time, global dating trends indicate a move toward emotional safety and sexual compatibility as key pillars of modern relationships.<\/p>\n<p>\u201cThe shift isn\u2019t boldness, it\u2019s awareness,\u201d Arisha explains. \u201cWomen aren\u2019t rebelling, they\u2019re becoming informed.\u201d<\/p>\n<p>Emerging research also highlights a rise in conversations around kinks and desire, often linked to communication and trust rather than taboo. Arisha believes this signals a deeper cultural shift.<\/p>\n<p>\u201cKinks aren\u2019t about being extreme, they\u2019re about being expressive,\u201d she says. \u201cWhat\u2019s changing is people\u2019s willingness to be honest without shame.\u201d<\/p>\n<p>Through Thrillerrr, Arisha is introducing thoughtfully designed products tailored for Indian consumers, with a strong focus on safety, discretion, and education.<\/p>\n<p>As India\u2019s wellness landscape evolves, voices like Arisha\u2019s are not just building brands, but reshaping narratives.<\/p>\n<p>\u201cPleasure was never the problem,\u201d she adds. \u201cSilence was.\u201d<\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], April 09: In a country where conversations around intimacy have long been muted, entrepreneur and sexual wellness advocate Arisha Nigam is helping reshape how India views pleasure. Recently featured in Forbes India\u2019s \u201cLeaders to Watch 2026,\u201d Arisha has emerged as a key voice in normalising discussions around women\u2019s wellness, desire, and self-awareness. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[129],"class_list":["post-104763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/104763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=104763"}],"version-history":[{"count":0,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/104763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/104764"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=104763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=104763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=104763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}