{"id":105685,"date":"2026-05-02T07:19:54","date_gmt":"2026-05-02T07:19:54","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/05\/02\/mehul-purohit-leads-multiphase-digital-to-double-win-at-idea-awards\/"},"modified":"2026-05-02T07:19:54","modified_gmt":"2026-05-02T07:19:54","slug":"mehul-purohit-leads-multiphase-digital-to-double-win-at-idea-awards","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/05\/02\/mehul-purohit-leads-multiphase-digital-to-double-win-at-idea-awards\/","title":{"rendered":"Mehul Purohit Leads Multiphase Digital to Double Win at IDEA Awards"},"content":{"rendered":"
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New Delhi [India], May 2:<\/strong>\u00a0India\u2019s PR and digital branding industry,\u00a0Multiphase Digital<\/strong>\u00a0has created an \u2018unprecedented\u2019 win at the\u00a0Entrepreneur India IDEA Awards 2026,<\/strong>\u00a0scooping up the awards for\u00a0\u201cMost Innovative PR Company\u201d\u00a0<\/strong>and\u00a0\u201cBest Digital Campaign of the Year\u201d<\/strong>\u00a0simultaneously. This double\u00a0victory\u00a0not only\u00a0appreciates\u00a0the agency\u2019s inventive abilities but also marks its escalating dominance over one of the country\u2019s most competitive and fastest-evolving fields.<\/p>\n

Mehul Purohit\u2019s<\/strong>a strategic PR Person,\u00a0has positioned Multiphase Digital to become one of Asia\u2019s most\u00a0sought-after PR firms in a short span of time. Established in February 2020, the company has seen explosive growth and currently employs over 70 professionals catering to entrepreneurs, politicians, and athletes by creating their brand and public profile.<\/p>\n

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Its significance is augmented by the fact that India\u2019s digital industry is at an all-time high,\u00a0with an exponential rise to 800 million+ internet users and a digital ad market projected to exceed 50,000\u00a0crore. In a hypercompetitive space like this, gaining two major awards collectively signifies not only its prevalence in the sector but also its persistent performance, innovative approach, and a remarkable ROI for all its clients.<\/p>\n

Purohit\u2019s personal journey adds\u00a0a\u00a0emotional appeal to this\u00a0victory. Raised in Bikaner, Rajasthan, he has faced hardship ever since he was\u00a09\u00a0and lost his father\u2026<\/p>\n

This early adversity\u00a0fueled\u00a0a drive in him to make his mark at a young age. He entered digital marketing in 2019 where he took to content creation and social media campaigning, while India was in the middle of its digital boom.<\/p>\n

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Prior to launching Multiphase\u00a0Digital,\u00a0he was involved in various digital initiatives like MYGOV and MPL that taught him a lot about consumer behaviour and digital trends \u2013 which is being adopted by his agency.<\/p>\n

Unlike traditional PR firms, the focus for Multiphase Digital is not media placements but story-telling and digital branding. The company is focused on developing authentic and meaningful narratives instead of short-lived media share. This is also confirmed by studies that assert that the public is more likely to connect with brands that are self-expressed via story telling-over 80% of consumers believe this fact.<\/p>\n

This is reflected in the agency winning the \u2018Best Digital Campaign of the Year\u2019 award as campaign narratives made by the company aim only to connect with the consumers but also to persuade them. On the other hand, \u2018Most Innovative PR Company\u2019 recognises the company\u2019s flexibility, format tests, and the success in verticals.<\/p>\n

Besides being a successful businessman, Purohit is also a digital influencer who frequently shares his thoughts on digital platforms such as\u00a0TEDx\u00a0<\/strong>and\u00a0Josh Talks<\/strong>\u00a0on the significance of online presence, branding and entrepreneurship. He has also been recognised with awards for this like\u00a0Asia\u2019s Youngest Entrepreneur (2022)<\/strong>\u00a0and\u00a0Best Instagram Creator (2021-2022).<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], May 2:\u00a0India\u2019s PR and digital branding industry,\u00a0Multiphase Digital\u00a0has created an \u2018unprecedented\u2019 win at the\u00a0Entrepreneur India IDEA Awards 2026,\u00a0scooping up the awards for\u00a0\u201cMost Innovative PR Company\u201d\u00a0and\u00a0\u201cBest Digital Campaign of the Year\u201d\u00a0simultaneously. This double\u00a0victory\u00a0not only\u00a0appreciates\u00a0the agency\u2019s inventive abilities but also marks its escalating dominance over one of the country\u2019s most competitive and fastest-evolving fields. […]<\/p>\n","protected":false},"author":1,"featured_media":105686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[129],"class_list":["post-105685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/105685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=105685"}],"version-history":[{"count":0,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/105685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/105686"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=105685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=105685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=105685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}