{"id":106115,"date":"2026-05-15T06:53:19","date_gmt":"2026-05-15T06:53:19","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/05\/15\/the-quiet-glamour-of-hayaam-by-zam-zam-perfumers\/"},"modified":"2026-05-15T06:53:19","modified_gmt":"2026-05-15T06:53:19","slug":"the-quiet-glamour-of-hayaam-by-zam-zam-perfumers","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/05\/15\/the-quiet-glamour-of-hayaam-by-zam-zam-perfumers\/","title":{"rendered":"The Quiet Glamour of Hayaam by Zam Zam Perfumers"},"content":{"rendered":"
\n

Why India\u2019s Heritage Attars Are the New Beauty-Cabinet Luxury<\/em><\/p>\n

New Delhi [India], May 15: <\/strong>There is a particular kind of glamour that doesn\u2019t announce itself. It lingers. It trails behind a silk saree as it leaves the room, settles into the collar of a tuxedo long after midnight, and stays on a wrist twelve hours after application. That kind of glamour, increasingly, is being bottled in India \u2014 not in alcohol-based sprays, but in concentrated, oil-based attars.<\/p>\n

Heritage Delhi fragrance house Zam Zam Perfumers<\/strong>, in the craft since 1991, has unveiled Hayaam<\/em> \u2014 a 20 ml unisex fragrance oil that arrives just as India\u2019s most discerning beauty buyers are rediscovering the attar as the ultimate luxury indulgence.<\/p>\n

The Scent of a Leading Lady<\/h2>\n

Hayaam opens with a soft fruity-floral flourish before settling into a warm bed of woody and amber undertones. The result is a fragrance that behaves cinematically \u2014 an entrance, a middle act, and a memorable closing sequence on the skin. Presented in a gold-accented bottle that earns its place on any vanity, it sits squarely in the beauty-luxury bracket, joining a wider renaissance moment for Indian attars among celebrities, stylists, and beauty editors who now admit their signature scent is an oil, not a spray.<\/p>\n

Why Beauty Insiders Are Switching to Attars<\/h2>\n

Longevity that survives a long day on set. <\/strong>Concentrated oils sit on warm pulse points and develop slowly through the day \u2014 a backstage favourite for long shoots, weddings, and travel.<\/p>\n

A scent that\u2019s yours alone. <\/strong>Attars react with body chemistry rather than projecting in a uniform cloud, so two people wearing the same fragrance will never smell identical. For an industry obsessed with individuality, that\u2019s the dream.<\/p>\n

Skin-kind, alcohol-free formulation. <\/strong>Zam Zam\u2019s entire catalogue is 100 per cent non-alcoholic and hygienically prepared \u2014 a quiet relief for sensitive skin and anyone who prefers their luxury without the burn.<\/p>\n

The Elysian Effect<\/h2>\n

Hayaam arrives alongside Zam Zam\u2019s flagship Elysian Collection<\/strong> \u2014 a premium luxury line that has quickly become the brand\u2019s most talked-about edit. Each Elysian fragrance is named in Urdu or Arabic, and each name carries an emotion the perfumer has tried to translate into scent. Kalimat<\/strong> (\u2018words\u2019) layers amber, rose, and oudh into the collection\u2019s best-seller. Adab<\/strong> (\u2018grace\u2019) weaves citrus and florals with a refined Arabic touch and a twelve-hour wear. Ehsas<\/strong> (\u2018a feeling\u2019) is a clean white-floral that wears like fresh linen. Ilhaam<\/strong> (\u2018inspiration\u2019) leans smoky and oudh-rich, made for after-parties. And Passion<\/strong>, an oriental floral, is built for moments that demand presence.<\/p>\n

Together, Hayaam and Elysian signal a clear shift: India\u2019s luxury fragrance conversation is no longer being led from Paris or Dubai alone. It is being written, increasingly, in Nizamuddin.<\/p>\n

From Nizamuddin to Mumbai<\/h2>\n

Zam Zam Perfumers currently operates flagship stores in Hazrat Nizamuddin, Jama Masjid, and Jafrabad in Delhi, alongside retail in Jammu & Kashmir and a thriving online presence. The house is now preparing to open its first store in the Mumbai region \u2014 at Mumbra, Thane<\/strong> \u2014 marking its most significant retail expansion to date and bringing the full Elysian Collection within reach of the city that, more than any other, sets India\u2019s beauty agenda.<\/p>\n

The Trousseau, Reimagined<\/h2>\n

As wedding season builds, brides and grooms are reconsidering the trousseau. The imported eau de parfum is no longer the default; the heirloom-worthy attar, in gold-accented packaging, is back in conversation \u2014 prized for the way it lingers on a dupatta, layers under jewellery, and travels intimately on warm skin. Hayaam, with its unisex composition and gifting-ready presentation, is built for exactly this audience, with the Elysian Collection offering a tighter, ultra-premium edit for those building a fragrance wardrobe with serious intent.<\/p>\n

There is something delightfully old-world about choosing a scent that develops on you over hours rather than arriving in a single spray. It is the same instinct that draws audiences back to slow cinema, hand-loomed textiles, and bespoke jewellery: the desire for craft that takes its time. On current evidence, India\u2019s beauty-luxury consumer is ready for exactly that.<\/p>\n

Hayaam (20 ml) and the Elysian Collection are available at Zam Zam Perfumers\u2019 retail stores in Delhi and Jammu & Kashmir, online at zamzamperfumers.com, and shortly at the brand\u2019s first Mumbai-region store at Mumbra, Thane.<\/em><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Why India\u2019s Heritage Attars Are the New Beauty-Cabinet Luxury New Delhi [India], May 15: There is a particular kind of glamour that doesn\u2019t announce itself. It lingers. It trails behind a silk saree as it leaves the room, settles into the collar of a tuxedo long after midnight, and stays on a wrist twelve hours […]<\/p>\n","protected":false},"author":1,"featured_media":106116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[20],"class_list":["post-106115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/106115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=106115"}],"version-history":[{"count":0,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/106115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/106116"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=106115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=106115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=106115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}