{"id":106357,"date":"2026-05-22T07:28:48","date_gmt":"2026-05-22T07:28:48","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/05\/22\/markgrid-partners-with-roast-tank-to-power-indias-most-irreverent-startup-show\/"},"modified":"2026-05-22T07:28:48","modified_gmt":"2026-05-22T07:28:48","slug":"markgrid-partners-with-roast-tank-to-power-indias-most-irreverent-startup-show","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/05\/22\/markgrid-partners-with-roast-tank-to-power-indias-most-irreverent-startup-show\/","title":{"rendered":"MarkGrid Partners with Roast Tank to Power India\u2019s Most Irreverent Startup Show"},"content":{"rendered":"
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Where founders pitch to comics and VCs<\/em>, and walk away roasted, funded, or both.\u00a0MarkGrid\u00a0brings AI-native marketing intelligence to the room.<\/em><\/p>\n

Noida (Uttar Pradesh) [India], May 21: <\/strong>India has no shortage of startup pitch events. It has a significant shortage of ones that are genuinely entertaining. Roast Tank \u2014 where founders pitch in front of stand-up comics and seasoned investors \u2014 is fixing that. For its latest edition,\u00a0MarkGrid\u00a0stepped in as the Official Marketing Partner, bringing AI-native marketing intelligence into a room packed with 150+ VCs, investors, and founders.<\/p>\n

The Show That Takes Entrepreneurship Seriously Enough to Laugh at It<\/strong><\/h3>\n

Roast Tank was built on a simple premise: if you can defend your startup in front of comics who have no obligation to be polite, you can survive a VC call. Co-founded by Shivansh Srivastava and Keshav Tayal, this edition brought together Rajat Chauhan and Rakesh Adlakha on the comedy side, with Aditya Singh (Co-founder, All In Capital) and Jivraj Singh Sachar (Founder, ISV) in the investor seats. Founders pitch. Comics roast. VCs deliberate. Funding \u2014 or public humiliation \u2014 follows.<\/p>\n

150+ Founders, Investors, and the Most Valuable Room in the Room<\/strong><\/h3>\n

What separates Roast Tank from a conventional showcase is the audience. With 150+ VCs, angel investors, and founders in\u00a0the room, every event is one of India\u2019s most efficient networking moments. Deals do not close on stage \u2014 they close in the conversations that happen after someone has watched a founder hold their ground under pressure. No deck on email can replicate that.<\/p>\n

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\u201cRoast Tank exists because entrepreneurship deserves to be celebrated \u2014 and sometimes that means surviving a roast first. We built this to support founders in the most human way possible: by putting them in a room that tests more than just their numbers.\u201d<\/em>
\u2014 Shivansh Srivastava, Co-founder, Roast Tank<\/strong><\/p>\n<\/blockquote>\n

Why\u00a0<\/strong>MarkGrid<\/strong>\u00a0Showed Up<\/strong><\/h3>\n

For\u00a0MarkGrid, the partnership was less about logo placement and more about mission alignment.\u00a0MarkGrid\u00a0\u2014 India\u2019s AI-native Marketing Economics Platform, built by Two99 \u2014 was designed for exactly the kind of brand that walks into Roast Tank: ambitious, early or growth-stage, and operating without the marketing infrastructure their ambitions\u00a0deserve. The platform replaces 8 to 15 disconnected tools with a single intelligence layer that tracks the full buyer journey, attributes revenue to the right source, and delivers CFO-ready reporting in under three minutes. And it goes deeper than data \u2014\u00a0MarkGrid\u00a0also brings neuromarketing into the mix, helping brands understand not just what their customers do, but why they do it: the psychological triggers, emotional cues, and decision-making patterns that sit behind every purchase. In a room full of founders being asked to prove their numbers, that proposition lands with unusual clarity.<\/p>\n

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\u201cEvery founder in that room is being asked to justify their numbers.\u00a0MarkGrid\u00a0exists so they have the intelligence to answer that question \u2014 not just on stage, but every day after.\u201d<\/em>
\u2014 Agam Chaudhary, Founder, Two99 &\u00a0MarkGrid<\/strong><\/p>\n<\/blockquote>\n

Entrepreneurship, Funded by Laughter<\/strong><\/h3>\n

Roast Tank\u2019s model is, at its core, a bet that the Indian startup ecosystem is mature enough to take itself less seriously \u2014 and that founders who can handle a comic\u2019s scrutiny are likely the same founders who can handle a market\u2019s.\u00a0MarkGrid\u2019s\u00a0partnership with the show extends that logic: the brands and founders best equipped to grow are the ones who can see clearly where they stand, take honest feedback, and move faster than anyone else in the room.<\/p>\n

The Story Behind\u00a0<\/strong>MarkGrid<\/strong><\/h3>\n

MarkGrid\u00a0did not start as a product. It started as a frustration. The team at Two99 spent years watching ambitious brands pour money into marketing they could not measure or defend in a boardroom \u2014 not because the data did not exist,\u00a0but because it was scattered across too many disconnected tools with no way to see the full picture. So they built one platform to replace all of it: 17 AI-powered modules spanning content, attribution, creator intelligence, dark funnel visibility, Search\u00a0Everywhere Optimisation (SEvO), and CFO-grade reporting. From the first brand signal to the last rupee of revenue, every spend becomes justifiable and every founder walks into their next investor meeting with something more powerful than a pitch: evidence.<\/p>\n

Visit markgrid.ai<\/a> or write to hello@markgrid.ai<\/a>.<\/strong><\/p>\n

The Story Behind Roast Tank<\/strong><\/h3>\n

Shivansh Srivastava and Keshav Tayal did not set out to create a comedy show. They set out to create a better room for founders \u2014 one where the feedback was unfiltered, and the audience had the power to change the trajectory of a business. The comedy format was the mechanism: a way to strip away polished pitch rehearsals and get to the founder underneath. What they built is something the Indian startup ecosystem had been quietly asking for: a space where a great idea can get funded and a weak one gets roasted, and both outcomes serve the ecosystem.<\/p>\n

Follow @roasttank on Instagram.<\/p>\n

Media Contact<\/strong>
press@markgrid.ai<\/a>\u00a0| markgrid.ai<\/a><\/strong><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Where founders pitch to comics and VCs, and walk away roasted, funded, or both.\u00a0MarkGrid\u00a0brings AI-native marketing intelligence to the room. Noida (Uttar Pradesh) [India], May 21: India has no shortage of startup pitch events. It has a significant shortage of ones that are genuinely entertaining. Roast Tank \u2014 where founders pitch in front of stand-up […]<\/p>\n","protected":false},"author":1,"featured_media":106358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[19],"class_list":["post-106357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/106357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=106357"}],"version-history":[{"count":0,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/106357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/106358"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=106357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=106357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=106357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}