{"id":106404,"date":"2026-05-23T05:50:11","date_gmt":"2026-05-23T05:50:11","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/05\/23\/yoho-raises-fresh-funding-to-accelerate-offline-expansion-and-run-category-growth\/"},"modified":"2026-05-23T05:50:11","modified_gmt":"2026-05-23T05:50:11","slug":"yoho-raises-fresh-funding-to-accelerate-offline-expansion-and-run-category-growth","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/05\/23\/yoho-raises-fresh-funding-to-accelerate-offline-expansion-and-run-category-growth\/","title":{"rendered":"Yoho Raises Fresh Funding to Accelerate Offline Expansion and Run Category Growth"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong><em>Direct-to-consumer footwear brand Yoho has closed a new funding round from new and existing investors.<\/em><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], May 21:<\/strong> The Delhi-based startup previously raised \u20b927 crore in a Pre-Series A round in 2022, backed by Gulf Islamic Investments, Rajeev Misra, Rukam Capital, and Vijay Shekhar Sharma.<\/p>\n<h3 class=\"wp-block-heading\">Fresh Capital to Support Expansion Plans<\/h3>\n<p class=\"wp-block-paragraph\">The fresh capital will be deployed toward expanding Yoho\u2019s offline retail footprint and scaling its performance running range.<\/p>\n<p class=\"wp-block-paragraph\">Since its 2021 launch, Yoho has sold over three million+ pairs of footwear across its own website (yoholife.in) and major e-commerce platforms including Amazon, Myntra, Flipkart, Ajio, and Nykaa. The brand has also established a presence on quick commerce platforms \u2014 Blinkit, Zepto, and Swiggy Instamart.<\/p>\n<h3 class=\"wp-block-heading\">India\u2019s Growing Sneaker Market<\/h3>\n<p class=\"wp-block-paragraph\">India\u2019s sneaker market is among the fastest-growing in Asia-Pacific, expected to reach USD 6 billion by FY32 on the back of a young, fashion-conscious population and the rising wave of athleisure culture. For a homegrown D2C brand like Yoho \u2014 competing on comfort, design, and performance \u2014 the timing couldn\u2019t be better.<\/p>\n<h3 class=\"wp-block-heading\">Offline Retail and AI-Led Store Expansion<\/h3>\n<p class=\"wp-block-paragraph\">On the offline front, Yoho is targeting partnerships with 2,500 Multi-Brand Outlets (MBOs) across tier I and tier II cities. The company also plans to expand on Exclusive Brand Outlets (EBOs) that will integrate AI-driven solutions to address fitting issues, reduce returns, and optimize inventory management.<\/p>\n<h3 class=\"wp-block-heading\">Focus on Performance Running Segment<\/h3>\n<p class=\"wp-block-paragraph\">Building on the strong reception to its Catapult with Carbonburst<img decoding=\"async\" src=\"https:\/\/indianweekend.in\/wp-content\/uploads\/2026\/05\/2122-2.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\"> shoes \u2014 designed specifically for marathon runners \u2014 Yoho plans to broaden its performance running portfolio.<\/p>\n<h3 class=\"wp-block-heading\">Investor Commentary<\/h3>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Pankaj Gupta of GII said:<\/strong><br \/><em>\u201cIn a cluttered market, true differentiation is everything. Ahmad and Prateek demonstrated exactly that \u2014 a sharp, distinctive perspective on a massive opportunity that immediately aligned with GII\u2019s investment thesis.\u201d<\/em><\/p>\n<\/blockquote>\n<p class=\"wp-block-paragraph\">Founded by Ahmad Hushsham and Prateek Singhal, Yoho offers casual and formal footwear for both men and women, positioning itself at the intersection of comfort, design, and performance.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Direct-to-consumer footwear brand Yoho has closed a new funding round from new and existing investors. New Delhi [India], May 21: The Delhi-based startup previously raised \u20b927 crore in a Pre-Series A round in 2022, backed by Gulf Islamic Investments, Rajeev Misra, Rukam Capital, and Vijay Shekhar Sharma. Fresh Capital to Support Expansion Plans The fresh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":106405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[19],"class_list":["post-106404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/106404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=106404"}],"version-history":[{"count":0,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/106404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/106405"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=106404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=106404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=106404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}