{"id":109518,"date":"2026-08-06T10:52:17","date_gmt":"2026-08-06T10:52:17","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/08\/06\/flite-onboards-ali-fazal-alongside-brand-ambassador-sanya-malhotra-for-its-style-ka-naya-andaaz-campaign\/"},"modified":"2026-08-06T10:52:17","modified_gmt":"2026-08-06T10:52:17","slug":"flite-onboards-ali-fazal-alongside-brand-ambassador-sanya-malhotra-for-its-style-ka-naya-andaaz-campaign","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/08\/06\/flite-onboards-ali-fazal-alongside-brand-ambassador-sanya-malhotra-for-its-style-ka-naya-andaaz-campaign\/","title":{"rendered":"FLITE Onboards Ali Fazal Alongside Brand Ambassador Sanya Malhotra for its \u2018Style Ka Naya Andaaz\u2019 Campaign"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], August 6:<\/strong> FLITE, India\u2019s leading family fashion footwear brand from Relaxo Footwears Limited, has onboarded actor\u00a0<strong>Ali Fazal<\/strong>\u00a0to the FLITE family. Joining Brand Ambassador\u00a0<strong>Sanya Malhotra<\/strong>, Ali Fazal features in the brand\u2019s new \u2018Style Ka Naya Andaaz\u2019 campaign, bringing a fresh perspective to the\u00a0<strong><a href=\"https:\/\/relaxofootwear.com\/pages\/flite-landing-page\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FLITE Buckle Collection.<\/a><\/strong><\/p>\n<p class=\"wp-block-paragraph\">The association marks an exciting chapter in FLITE\u2019s evolving style journey as the brand continues to strengthen its connect with today\u2019s style-conscious consumers. Together, Ali Fazal and Sanya Malhotra embody confidence, effortless style, and individuality, making them the perfect duo to represent the FLITE Buckle Collection.<\/p>\n<p class=\"wp-block-paragraph\">At the heart of the association is the FLITE Buckle Collection \u2013 a range that reflects FLITE\u2019s vision of contemporary style. Created for today\u2019s fashion-conscious consumers, the collection celebrates confidence, self-expression, and effortless style, inspiring them to embrace every occasion with A Naya Andaaz. The campaign will unfold through three films, beginning with the Monsoon season, followed by Festive &amp; Wedding celebrations, and concluding with an Eid-themed film. While each film captures a distinct consumer moment, they are united by a single thought\u2014\u2019 Style Ka Naya Andaaz\u2019\u2014encouraging consumers to embrace footwear as an extension of their personal style.\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>Watch the campaign film here:\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/Dbf7EW-yNV7\/?igsh=MWV4aWc2b2NkanN3Yw%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.instagram.com\/reel\/Dbf7EW-yNV7\/?igsh=MWV4aWc2b2NkanN3Yw%3D%3D<\/a><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Mr. Gaurav Kumaar Dua, Co-Chief Executive Officer &amp; Whole Time Director, Relaxo Footwears Ltd<\/strong>., said:\u00a0<em>\u201cToday\u2019s consumers see style as an expression of who they are, and at FLITE, we are continuously evolving to meet these aspirations. The Buckle Collection embodies this vision by bringing together contemporary style with everyday comfort. We are delighted to welcome Ali Fazal to the FLITE family alongside our Brand Ambassador, Sanya Malhotra. Together, they bring the spirit of \u2018Style Ka Naya Andaaz\u2019 to life, inspiring consumers to embrace confidence, individuality, and effortless style for every occasion.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">With Ali Fazal joining Brand Ambassador Sanya Malhotra, FLITE continues to strengthen its connect with consumers through \u2018Style Ka Naya Andaaz,\u2019 bringing the Buckle Collection to life across seasons and occasions.<\/p>\n<h3 class=\"wp-block-heading\"><strong>About\u00a0Relaxo Footwears Ltd.<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Incorporated in 1984, <strong><a href=\"https:\/\/relaxofootwear.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Relaxo <\/a><\/strong>is the largest footwear manufacturer in India and has been serving the nation for four decades. Ranked among the top 500 Most Valuable Companies (Fortune 500 India), Relaxo is synonymous with quality products and affordable prices. It manufactures slippers, sandals, and sports &amp; casual shoes.<\/p>\n<p class=\"wp-block-paragraph\">Its most popular brands \u2013\u00a0<strong>Relaxo, Sparx, Flite,<\/strong>\u00a0and\u00a0<strong>Bahamas<\/strong>\u00a0\u2013 each lead their respective segments.\u00a0<em>Relaxo<\/em>, an iconic brand known for its rubber slippers, is a versatile choice for all sections of society.\u00a0<em>Flite<\/em>\u00a0offers a stylish range of fashionable and semi-formal slippers.\u00a0<em>Sparx<\/em>\u00a0reflects the attitude, style, and energy of young India through its sports shoes, sandals, and slippers.\u00a0<em>Bahamas<\/em>\u00a0captures the spirit of freedom, fun, and youth through its vibrant flip-flops.<\/p>\n<p class=\"wp-block-paragraph\">With a pan-India distribution footprint, Relaxo also operates a strong network of\u00a0<strong>400+ exclusive retail outlets<\/strong>, and its products are widely available across\u00a0<strong>major e-commerce platforms, large-format stores, and global markets.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], August 6: FLITE, India\u2019s leading family fashion footwear brand from Relaxo Footwears Limited, has onboarded actor\u00a0Ali Fazal\u00a0to the FLITE family. Joining Brand Ambassador\u00a0Sanya Malhotra, Ali Fazal features in the brand\u2019s new \u2018Style Ka Naya Andaaz\u2019 campaign, bringing a fresh perspective to the\u00a0FLITE Buckle Collection. The association marks an exciting chapter in FLITE\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[20],"class_list":["post-109518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/109518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=109518"}],"version-history":[{"count":0,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/109518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/109519"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=109518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=109518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=109518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}