{"id":111196,"date":"2026-09-10T07:59:47","date_gmt":"2026-09-10T07:59:47","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/09\/10\/project-50-jaipur-kurti-targets-50-retail-stores-by-march-2027\/"},"modified":"2026-09-10T07:59:47","modified_gmt":"2026-09-10T07:59:47","slug":"project-50-jaipur-kurti-targets-50-retail-stores-by-march-2027","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/09\/10\/project-50-jaipur-kurti-targets-50-retail-stores-by-march-2027\/","title":{"rendered":"Project 50: Jaipur Kurti Targets 50 Retail Stores by March 2027"},"content":{"rendered":"
\n

Jaipur (Rajasthan) [India], September 10: <\/strong>Nandani Creation Ltd (NCL), a leading women Indian wear player selling apparel under\u00a0Jaipur Kurti<\/strong>\u00a0brand, announced\u00a0Project 50<\/strong>, a strategic retail expansion Programme aimed at expanding Jaipur Kurti\u2019s retail stores network from\u00a018 stores to 50 stores by March 31, 2027.\u00a0<\/strong>The initiative is part of the Company\u2019s strategy to expand its customer reach and strengthen its presence across retail, D2C and marketplace channels.<\/p>\n

\u201cProject 50 is more than a retail store expansion. Project 50 marks the beginning of the next phase of Jaipur Kurti\u2019s growth journey, combining retail expansion with investments in technology, AI-led business intelligence, product development, inventory productivity with operational capabilities.<\/strong><\/p>\n

The initiative is designed not only to expand the Company\u2019s physical retail footprint, but also to create a stronger and more integrated omnichannel platform across Retail, D2C, Marketplaces and Social Commerce, with a clear focus on top-line growth, customer reach, operational efficiency and sustainable bottom-line improvement.<\/p>\n

Project 50-Scaling the Next Phase of Jaipur Kurti<\/h3>\n

Under Project 50, Jaipur Kurti plans to add 32 net new stores to its existing network, with the expansion planned in phases and a targeted opening pace of approximately 4\u20136 stores per month.<\/p>\n

The objective is to build a\u00a0larger and more productive retail network<\/strong>, while integrating stores, D2C and marketplace channels into one coordinated growth engine.<\/p>\n

Retail | D2C | Marketplaces | Social<\/strong><\/p>\n

The objective is simple:\u00a0one customer, one brand, multiple channels.<\/strong><\/p>\n

Project 50 will focus on five key growth levers:<\/u><\/strong><\/p>\n

01 | EXPAND<\/strong><\/p>\n

Increase the retail footprint and customer reach.<\/p>\n

02 | PRODUCT<\/strong><\/p>\n

Strengthen design, merchandise and newness with sharper demand-led planning.<\/p>\n

03 | AI, DATA & ANALYTICS<\/strong><\/p>\n

Deploy technology, AI and advanced analytics across demand forecasting, assortment planning, inventory allocation, customer behavior, pricing, replenishment and store productivity.<\/p>\n

03 | INVENTORY<\/strong><\/p>\n

Improve allocation, availability and inventory rotation across channels.<\/p>\n

04 | SCALE<\/strong><\/p>\n

Build production, sourcing, people and supply-chain capacity ahead of growth.<\/p>\n

05 | PROFITABLE GROWTH & DISCIPLINE<\/strong><\/p>\n

Link expansion with store-level economics, productivity, working-capital planning, cash-flow management and disciplined capital allocation.<\/p>\n

Building the Engine Behind the Stores<\/h3>\n

As the retail network scales, Jaipur Kurti will strengthen the operating infrastructure behind it \u2014 from production and sourcing to warehouse, technology, merchandise allocation and store operations.<\/p>\n

A centralised inventory approach will allow the Company to manage stores, D2C and marketplaces as one commercial ecosystem, rather than as independent channels.<\/p>\n

The Company will evaluate expansion not only through store additions, but through parameters such as store productivity, like-for-like growth, inventory efficiency, sell-through, customer acquisition and retention, working-capital efficiency and overall financial discipline.<\/p>\n

The Company\u2019s stated objective is to establish a\u00a0profitable and repeatable expansion model<\/strong>\u00a0rather than pursue growth purely for footprint.<\/p>\n

Commenting on the same, Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, <\/strong>said: \u201cProject 50 is a defining step in Jaipur Kurti\u2019s growth journey. We are not simply aiming to add stores; we are building the operating engine required to scale the brand.<\/em><\/p>\n

Our focus is to bring retail, D2C and marketplaces together, improve product and inventory productivity, and build the capabilities required for sustainable expansion. As we grow from 18 to 50 stores, disciplined execution and financial control will remain as important as growth itself.<\/em><\/p>\n

As we move from 18 to 50 stores, our objective is to grow the top line while simultaneously building stronger operating leverage and improving the bottom line while customer focus and financial control will remain as important as growth itself.<\/em><\/p>\n

We are building this business for the long term. Project 50 is not just a store-count milestone; it is the next phase of building Jaipur Kurti as a scalable, technology-enabled and financially disciplined national fashion brand.\u201d<\/em><\/p>\n

What Success Looks Like<\/h3>\n

By\u00a0March 31, 2027<\/strong>, Jaipur Kurti aims to establish a\u00a050-store retail network supported by an integrated, technology-enabled omnichannel operating model<\/strong>.<\/p>\n

Success will be measured not only by the number of stores added, but by the Company\u2019s ability to build a more productive retail network, increase customer reach, improve inventory efficiency, strengthen like-for-like performance, enhance operating efficiency and maintain financial discipline.<\/p>\n

The Company will measure success not only through store additions, but through\u00a0customer reach, store productivity, like-for-like growth, inventory efficiency, technology and AI adoption, operating leverage and financial discipline<\/strong>.<\/p>\n

Current Brand\u2019s Presence<\/h3>\n

Besides this partnership, company currently operates 8 COCO retail stores (3 in Jaipur, 1 in Ahmedabad, 1 in Kota, 1 in Shri Ganganagar, 1 in Lucknow & 1 in Ghaziabad) and 8 FOFO retail stores (3 in Delhi, 2 in Gurugram, 1 in Mumbai, 1 in Ajmer, 1 in Ludhiana), 30+ Shoppers Stop Stores, 70+ SIS Store, 80+ Reliance Trends Store, 25+ Avantara & Kalanikethan Stores, 20+Reliance Centro Stores, 25+ Fashion factory stores and many more. The company also retails through all the major e-commerce platforms such as Myntra, Ajio, Nykaa, Flipkart, Tata Cliq, etc, through its proprietary website\u00a0https:\/\/www.jaipurkurti.com\/<\/a>\u00a0and through its mobile application available on both App Store and Play Store. The company is also available in Quick Commerce with Swiggy InstaMart ensuing rapid delivery and increasing accessibility.<\/p>\n

About Nandani Creation Ltd.<\/h3>\n

Nandani Creation, founded in 2012, is Jaipur based online-first fashion player offering women\u2019s Indian wear products under the brands\u00a0\u201cJaipur Kurti\u201d, \u201cAmaiva- By Jaipur Kurti\u201d, \u201cJaipur Kurti Luxe\u201d & \u201cDesi Fusion\u201d.\u00a0<\/strong>The company has its Head Office in Jaipur with sales channels comprising of online platforms and offline stores.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jaipur (Rajasthan) [India], September 10: Nandani Creation Ltd (NCL), a leading women Indian wear player selling apparel under\u00a0Jaipur Kurti\u00a0brand, announced\u00a0Project 50, a strategic retail expansion Programme aimed at expanding Jaipur Kurti\u2019s retail stores network from\u00a018 stores to 50 stores by March 31, 2027.\u00a0The initiative is part of the Company\u2019s strategy to expand its customer reach […]<\/p>\n","protected":false},"author":1,"featured_media":111197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[19],"class_list":["post-111196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/111196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=111196"}],"version-history":[{"count":0,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/111196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/111197"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=111196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=111196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=111196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}